Explore the Primary Asset Classes

Multifamily

Rewards

Stable cash flow, consistent demand, and potential for forced appreciation through improvements.

Risks

Less liquid than other assets with longer transaction timelines and potential for tenant turnover.

Management

Moderate involvement, requiring active tenant relations, leasing, and property maintenance.

Retail

Rewards

Predictable income from long-term leases and often lower management needs due to NNN structures.

Risks

Limited liquidity and sensitivity to broader economic shifts and the growth of e-commerce.

Management

Low to moderate, as tenants often cover maintenance, insurance, and property taxes.

Hospitality

Rewards

High liquidity and the potential for significant returns based on market demand and travel trends.

Risks

High operational volatility, sensitivity to economic conditions, and requires substantial capital.

Management

High. This is an active business requiring constant oversight of operations, staffing, and marketing.

Industrial

Rewards

Exceptional stability from long-term leases with high-quality, creditworthy corporate tenants.

Risks

Requires a large initial capital investment and can be sensitive to major supply chain disruptions.

Management

Low, as most leases are triple-net (NNN), placing responsibility for expenses on the tenant.

Office

Rewards

Reliable income from professional tenants on long leases and excellent diversification potential.

Risks

Less liquid than other assets and can be sensitive to corporate remote work trends.

Management

Moderate, involving the management of tenant needs, building amenities, and common areas.

Land

Rewards

Significant long-term appreciation potential as a finite resource. A tangible, secure asset.

Risks

Generates no cash flow until sold or developed. Value is largely speculative and long-term.

Management

Very low. Primarily involves paying property taxes and ensuring the land is secure.